The Challenge
Earthlab is a design and architectural lab with over 14 years of experience creating extraordinary spaces. They had a portfolio of breathtaking work but no social presence that did it justice. The feed was inconsistent, the visual style undefined, and the content failed to communicate the sophistication and intentionality that Earthlab brings to every project.
Our Approach
We built a visual language from scratch — clean, architectural, and precise. Photography direction focused on capturing the detail and craftsmanship that defines their work. We developed a content cadence that mixed finished spaces with process shots, material studies, and design philosophy. The result was a feed that felt less like social media and more like a curated portfolio. Content that attracted the right clients — people who appreciate design and are willing to invest in it.
The Results
Profile visits quadrupled. Design enquiries doubled. The account started attracting high-value clients who discovered Earthlab through Instagram and reached out directly. The agency's digital presence now accurately reflects the quality of their work.
