The Challenge
Rajratna has served Pune families for over 25 years. A legacy brand with loyal customers, great food, and zero social presence that reflected their story. The digital presence was generic, inconsistent, and failed to capture what made Rajratna special — the warmth, the history, the people behind the kitchen.
Our Approach
We went deep into the story of Rajratna — the decades, the recipes, the regulars. We developed a content strategy that honoured the legacy while reaching a new generation. Photography direction that made food look like art. Behind-the-scenes content featuring the chefs and staff. Storytelling posts about the history. A visual language that felt warm, nostalgic, and distinctly Rajratna. Every post felt like an invitation to the table.
The Results
Story views grew 5× in the first three months. Reach expanded by 80%. The account started attracting new customers who discovered Rajratna through social media — a channel that had previously contributed nothing to footfall. The brand now has a feed that families are proud to tag and share.
